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Data-driven Content: Applying data to make business decisions

Laura Bellamy - VMware

With rapid release cycles and agile development, we need innovative solutions for enabling content leaders to make decisions that ensure they are using their resources wisely.
Learn how the Content Strategy team at VMware adopted a data strategy that provides proactive guidance to content developers, monitors content quality in real-time, and measures return on investment for their initiatives.
VMware will present real-world use cases from across content development teams, share their technical successes and failures, and present data that shows how they are making data-driven decisions while adapting to new business demands.